The Four Ps -- PointSymmetry (@thefourps): "8 months. Hundreds of thousands of dollars. Still storyboarding. Round 16. I've seen this movie. A lot of us have. Isobel Roberts built http://BrandComms.AI specifically to kill that script, and backs it with something I hadn't heard before: a pre-market effectiveness guarante…"

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8 months. Hundreds of thousands of dollars. Still storyboarding. Round 16.

I've seen this movie. A lot of us have.

Isobel Roberts built brandcomms.ai specifically to kill that script, and backs it with something I hadn't heard before: a pre-market effectiveness guarantee.

Real consumers. Real testing. Before a single media dollar moves.

I recorded this episode of the Snarketing Podcast live from La Condessa at SXSW, and it was one of my favorite conversations of the week.

Speed, science, and accountability. New episode is up.

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Ep 63: Isobell Roberts - BrandComms.AI: Co‑Founder & Chief AI Officer - The Snarketing Podcast | iHeart

<p>Is Brand Dead? BrandComms.ai's Isobel Roberts on AI, Speed, and the Future of Advertising</p><p>Recorded live at South by Southwest 2026 from La Condesa in Austin, Matt Wurst sits down with Isobel Roberts — co-founder and Chief AI Officer at BrandComms.ai — to dig into one of the most provoca…

Mar 24

10:34 AM

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