Consumers aren't just tuning out brands they disagree with. They're actively redirecting their dollars toward ones that see them as humans.

For the Genuin 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 podcast this week, I had a really sharp conversation with Chad Hickey of Givsly about why this moment feels different... And why it's less about politics than people think.

When everything feels uncertain, spending becomes one of the few places people feel agency.

That's not a trend. That's a behavior shift brands can't afford to ignore.

Watch/listen to the full episode, which goes much deeper on what values-based advertising actually looks like when it performs.

🎙️ on iHeart ♥️: ihr.fm/47tevVH

🎙️ on YouTube ▶️: youtu.be/rSI_eThfE6A

Watch more clips & highlights in the Genuin Connections community:

- begenuin.com/group/genu…