New research just named something I've been feeling for months: 𝘁𝗵𝗲 𝗲𝘅𝗼𝘀𝗸𝗲𝗹𝗲𝘁𝗼𝗻 𝗲𝗳𝗳𝗲𝗰𝘁.

AI makes you more productive in the moment. But if you let it do the thinking, it quietly hollows out the skills underneath. Fastest workers in the study scored the lowest. Best performers stayed in the driver's seat and used AI as a sparring partner, not a shortcut.

I'll never give up ownership of my writing. But I'll fully admit that leaning on Claude for slide layouts has made me independently less creative with them.

It's a tradeoff I've made consciously. And the brands winning right now are doing the same thing. Amplifying human judgment.

Not replacing it: thefourps.substack.com/…