𝗥𝗲𝗮𝗹 𝗧𝗮𝗹𝗸 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆: Yes, I'm taking a real break this week. Actually off.

Ok fine, I'm still checking LinkedIn here and there... but that's it.

Because I still miss connecting way more than I miss the feed.

Miss the conversations. The momentum. What we're building at Genuin. But the recharge is ON.

So far, I'm also reading real books. Bought a crossword puzzle book at the airport. In extra large print. (Yes, I needed it. No, I am not taking questions.)

But it made me think.. We treat social media like oxygen for brands. Like if you're not in the feed, you don't exist.

A week away from it and I feel mostly fine... so far.

Great, actually.

The things that matter still have nothing to do with what was in anyone's algorithm.

Which is worth sitting with for every brand that's betting their audience relationship on a platform they don't own.

The feed will always be there.

The question is whether your people will be.

Now... back to 17 across.