Don't get "drunk" on revenue growth; look for the actual cash hitting the bank.
Cash > Earnings: Revenue and "earnings" are often just narratives. Real wealth comes from cold, hard cash flow.
The "Moat" Test: A true competitive advantage isn't just a trend—it's what allows a business to maintain that cash flow over time.
Debt is a Double-Edged Sword: Is debt fueling growth or just acting as a fuse for future bankruptcy?
Strategy: Strip away the market noise and focus on balance sheet resilience.