Tobias Lütke went to bed with a problem.

Shopify's CEO. $100B company.

He didn't hand his AI a plan.

He handed it a problem and a way to score "better."

By morning: 37 experiments run. 19% gain.

He wasn't there for any of it.

The shift isn't that AI works faster.

It's that you no longer design the experiments.

You define the finish line.

The machine runs the race.