The Devil Wears Prada, and Its Financial Details and Valuation Are Even More Stylish

The Devil Wears Prada 2 just delivered a blockbuster opening weekend, earning more than US$233 million globally and becoming the biggest opening of Meryl Streep’s career.

But beyond the fashion, nostalgia, and box office glamour lies a surprisingly compelling investment story.

Prada’s history includes:

• A founder who did not want women in business

• A communist mime granddaughter who reinvented luxury fashion

• A nylon backpack that changed the industry

• The world’s first touchscreen phone before the iPhone

• “Ugly chic,” inward luxury, and even a fake Prada store in the Texas desert

Meanwhile, Prada’s financial performance has been equally stylish.

The luxury giant reported strong Q1 2026 results, continues to strengthen full-price sales, integrated Versace into the group, and has grown earnings at an average annual rate of 31.8% over the past five years.

Looking ahead, Prada’s expected return could approach 10.4% annually through a combination of earnings growth and dividends.

Because aside from the devil wearing Prada, the real devil is also in the financial details and valuation.

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