Great read by on the intersection between two sides of the sport and why the Bandit Grand Prix was successful at bringing them together while others have failed.

Brands support communities, they are not THE community. And at the end of the day, the goal is selling gear that supports the performance of that community. Whether it’s qualifying for the Olympics, Boston, or a new PB — it’s performance. Running more consistently is performance. And returning to running again after a layoff is performance.

Whether running for a lifetime or as a new hobby, the common thread is performance.