I lost $100k by ending an auction at 3 hours instead of 24.

Got excited watching bids climb.

Figured the energy meant we should close.

Wrong.

Missed Australia. Asia. Europe.

Entire time zones that never got a shot.

The lesson?

Your excitement isn't the scoreboard.

Revenue is.

Let every timezone participate.

Let anticipation build for the full window.

Patience beats adrenaline when money is what counts.

In your corner,

~ Tony