The app for independent voices
WARC dropped its Q1 2026 ad forecast this week. The Gulf crisis could wipe $94bn from global ad growth over the next two years.
That's the macro story. The detail that caught my eye: Reddit's ad revenue is forecast to double by 2027, partly because LLMs are trained on Reddit conversations. Publishers are losing search traffic to AI. Reddit is monetising the same dynamic on both sides.
New piece on what that gap means for publishers — and where the brand safety spend is actually going. Link in the newsletter.
Mar 30
at
9:10 AM