I can't speak about specifics however a large publisher with disparate customer data across multiple touch points, across many different territories would struggle to demonstrate a single customer view (some paid sub, others might be email subscribers etc.) Using LiveRamp would be able to helpful when selling inventory to major advertisers e.g. Rolex who are interested in a particular demographic across all the areas they operate or have date. It's complicated but the targeting of prospective customers has become an art and Publicis are leading this area in a big way. To give you an idea Publics Groupe grew by over 5% in the last year where WPP decreased by roughly the same amount. It's hard to tell how much the sale to Publicis will affect publishers however it's an important story.