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If coaches, performance and sporting directors are hired & fired every 20 months, who’s got the time and power to change a club’s culture?

Sounds like a trick question, but elite sport has generally failed to answer that question since sides were small enough for a Fergie/Wenger-type figure to preside over

That's starting to change, though. A ‘Director of Organisational Growth' might not be everyone's cup of team, but if it's good enough for a title-winning Boston Celtics team, it might be worth paying attention to.

That's just one example, as well. There's an arms race for this type of hire and it's getting heated.

themindroom.substack.co…

May 11
at
2:49 PM
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