Veit shows that these shifts were accentuated by the expansion of supermarkets stocking cheap canned and frozen foods; the rise of nutrition science and pediatric medicine, which promoted the idea that children needed bland and carefully managed diets; the gradual demonization of vegetables by popular-culture; new myths about child psychology popularized by figures like Dr. Benjamin Spock, who taught parents “that children’s instincts would naturally prompt them to make healthy food choices and that it was psychologically risky to urge children to eat any food they didn’t immediately want”; the explosion of targeted advertising that arrived alongside television; and ultimately the dominance of ultra-processed foods.