In the autumn of 2002, Jeff Bezos sent a memo to every Amazon engineer demanding they expose their data through service interfaces. He threatened to fire anyone who didn't comply.

It didn't mention cloud computing or AWS. It just looked like a CEO being strict about workflows. Four years later, AWS was born.

With hindsight, spotting a "Spawner" is easy. But how do you identify the organizational architecture of the next AWS before the market prices it in?

Find our FREE framework with a downloadable checklist below!