There have to be questions about whether a name (Meghan) that can’t generate enough buzz to support an affiliate marketing gig can drive shoppers to a standalone website like As ever to buy $9 pots of jam, marmalade, cookie mix and other things you can buy in a store for a third of the price. If even the low-effort affiliate model wasn’t worth maintaining, what does that say about the prospects of a standalone luxury line in a market where Meghan’s cultural moment feels, quite frankly, past?