Matt Swider (@theshortcut): "Oura accounts for ~85% of the smart ring market in the US, despite charging $72/yr for access to basic data like your heart rate. Ultrahuman just announced US pre-orders for its very competitive Ring Pro smart ring, and it has 2x the battery life and charges $0/mo. Competition…"

Oura accounts for ~85% of the smart ring market in the US, despite charging $72/yr for access to basic data like your heart rate.

Ultrahuman just announced US pre-orders for its very competitive Ring Pro smart ring, and it has 2x the battery life and charges $0/mo.

Competition is good.

Oura charges $72/year to see your heart rate. This ring charges $0. Forever.

Mar 24

1:14 PM