The Slow Return (@theslowreturn): "The shift from "here's what I learned" to "buy my course after reading this" is so noticeable once you see it. You can feel when someone is sharing versus when someone is selling. The best writing comes from people who have something to say, not people who need a lead magnet f…"

The shift from "here's what I learned" to "buy my course after reading this" is so noticeable once you see it.

You can feel when someone is sharing versus when someone is selling.

The best writing comes from people who have something to say, not people who need a lead magnet for their funnel.

The modern nonfiction book isn’t a book anymore.

It’s a business card that takes 6 hours to read. A funnel for speaking gigs and podcast circuits, not a contribution.

The best book you’ll read this year is probably someone’s free newsletter.

Jan 19

3:08 PM