OUT: Performance marketing. 

IN: Creator partnerships. 

OUT: SEO Slop. 

IN: Product-led SEO. 

OUT: The Predictable Revenue Playbook. 

IN: Salespeople who can tell stories and create.

Gold help me for writing a post about the funnel, but it’s the easiest way to explain how the content game has changed for marketers, writers, and creators. Give it a look: