A brief example: Consider the recent photograph of Maduro's capture. Within hours of the image circulating, people were flooding e-commerce sites asking where they could buy the hoodie he was wearing, and then skyrocketing the hoodie into a fashion best seller, so Pete Roberts, the ORIGIN brand founder, had to post an X acknowledgment of it. There are people out there who saw the image and chose not to process the geopolitical implications or empathise with an individual in distress. They just wanted ‘the fit’. And that is why I suggest you make 2026 the year you consume less fashion media. To not be one of them.