Make money doing the work you believe in
Did you know Nicolas Ghesquière had an early tenure at an Italian label called Callaghan — and that M/M Paris made ads for them around the same time they designed Björk's Vespertine cover? Neither did I, until this week. That's the whole point of fashion archive
In the past, fashion archiving used to be a trade secret. Appointment-only. Brands only. Gatekept.
But today it's becoming something else entirely, a form of tastemaking, community-building, and cultural argument that shapes today’s narrative.
Wrote about the people making that shift happen.
New feature up:
Apr 29
at
6:47 AM