Most Christmas product lines still look the same.

Same colors. Same motifs. Same safe ideas.

That’s the problem. Holiday is shifting.

From product → experience From theme → emotion

Tropical Joy isn’t about palm trees.

It’s about: warmth, glow, escape.

And that changes everything.

In 2026… this is already being built into 2027/28.

Are you designing what worked… or what’s next?