This is what friend of the show, Rita McGrath calls healthy disengagement — the ability to walk away from yesterday’s fortress before it becomes tomorrow’s prison. And it reflected the principle Raynor distilled in his book (and forthcoming episode) The Three Rules, “Better before cheaper, revenue before cost — and there are no other rules.” Rita McGrath’s work on inflection points reminds us that seismic shifts rarely arrive as surprises. The signals are always there, but faint, ambiguous, unpalatable and easy to dismiss in the din of day-to-day management. By the time the rear-view mirror confirms them, the chance to act has passed.