Imperial Evidence That Followers Do Not Equal Dollar$.

The first image is my 7 day LinkedIn analytics. 500,000+ impressions.

The second image is my email subscribers from LinkedIn over those 7 days.

20 total subscribers. That’s 0.004% conversion rate.

If you’re going to bother posting content on social media, understand that the real value is the relationships you build, the connections that you make, and the leads you’re able to generate.

For all intense and purposes, I’m spinning my wheels over on LinkedIn. I will keep doing it because something is better than nothing.

But these are vanity metrics. What matters most is email subscribers, relationships, connections, DM conversations, leads, sales, and signed contracts.