“Content creation” sucks.

• Clickbait

• Viral hacks

• Playing “the game”

It makes the internet feel crappy.

It results in:

• Fake writing

• Viral baiting

• The “Beastification” of everything

What’s the medicine for this sick internet?

To me it’s personal storytelling.

Writing with no ulterior motives.

“Content” that feels fulfilling to read AND write.

We've been corrupted to think we need to niche down and ‘play the game’ to get views.

Substack feels very personal, and it’s almost like a revolution where we are rebelling against how experts and growth hackers taught us how to write on other platforms.

Do you feel the same?