I feel like every year, like clockwork, I write a piece and/or do a video on this topic. This year, the hatred for influencers felt stronger as I saw it during the Melbourne GP, during all of fashion month and at the Oscars.

There are two ongoing arguments: influencers aren’t journalists, but they're taking their jobs, and influencers are given perks that ‘real fans’ should be getting. There is a massive misunderstanding of the media landscape. So let’s unpack it.

toni.substack.com/p/the…