The sad reality of producing SEO-centric content — i.e. content designed to rank in Google results or increase visibility in AI models — is that the quality of writing really doesn’t matter.

What does matter is the alignment with user search intent, structure, a foundation of good research and a sprinkling of unique insight.

In other words, as long as it answers the question, and does so in an easy to understand way, it’s likely to rank.

That doesn’t require editorial flourish, or smart thinking, or quirky sentences.

It’s just needs to be serviceable.

That’s why AI-generated content is perfectly fine for this type of output, and it’s why this industry is switching over to it at rapid speed.