A career high - 400 people this week in a room in London discussing the issues raised in the AI for PR book produced by Ben Verinder and myself.

It’s rare to get the timing of anything so spot on. The impact of AI for our practice and the wider advisory opportunity is the biggest conversation in our industry and society.

Thank you all the authors and contributors to the book who generously share their knowledge on stage.

Thank you to Andrew Thomas and his team at Communicate for putting on the show.

What’s next? Ben and I have built a workshop for management and comms teams working through the issues raised. Please DM if you need help and support.

Beyond that we’re taking some time over the summer to reflect on where we take the AI for PR project.