If your team isn't performing, IGNORE what they SAY.

Forget the post-game press conference.

Watch what they DO.

Example: Players don't rush in to celebrate scores together.

Example: Players don't rush to support teammates after errors.

Lots of people talk about culture.

Very few understand it.

Culture is simply WHAT YOU DO.

You can't hide a broken culture.

Stop believing the rhetoric in press conferences. You're thinking like a fan.

If you're a serious sports professional, ignore what they say. Start really SEEING what they do.

I use my L.I.C.E. approach in pro team culture reviews:

L: Leadership

I: Internal issues, personality conflicts, politics

C: Connection; broken and not working

E: Effort and energy

The solutions are always in there.

(The LICE acronym is chosen very deliberately 😁)

Why? LICE are parasitic insects that live on human bodies, feeding on blood. Highly contagious.

If your culture is broken, it's like having LICE. 😖

What do you SEE when you watch your team?