In honor of El Conejito Malo at the Super Bowl: In the New York in which I grew up in the 1950s and 1960s, almost every store had a sign in the window that said: “Aquí se habla español": Spanish is spoken here. I used to work on Saturdays at my family’s store in Astoria from the time I was little, and I told my grandpa we ought to put up that sign. He said, of the three employees including him and my dad, none spoke Spanish. I said, “I’ll learn. And anyway, it makes people feel welcome.” He agreed. We made a sign. Nobody ever came in ashamed of their native language.