Adobe is taking the AI disruption head-on and released the tool everyone thought would threaten them.

Adobe Foundry, a model trained on proprietar data which can be customized by brands with their own IPs and leveraged to produce any kind of content (text, images, video, 3D) and accelerate/improve marketing campaigns.

And as usual, everything is included within their cloud, their ecosystem and can leverage their data analysis tools, etc...

The tool any brand wants.

A customer could create an ad campaign for a product once and use a custom Adobe model to help generate the same ad for different seasons, languages, or formats.

Adobe understands how marketing works. Better than most in this market.

Our stance is humanity is at the center of creativity and that can’t be replaced. We have been for decades in the business of providing creative tooling that helps uplift narrative, tell storytelling, your ability to envision and execute your creative vision. Firefly and Foundry are just the next evolution of giving you tools in the toolkit that elevate your ability to tell a story.