I love Whole Foods. It is a paradise undreamed of when I walk in deserts and rainforests. When I am in the Third World and smell poverty and danger I dream of Whole Foods soaring out of the desert sands. When I am home I find myself pulling into the parking lot and thinking more about the warriors who once stalked each other with tomahawks where the Whole Foods now stands than about the Whole Foods itself. Or I part the clouds and peer into the future at its smoldering walls in some dystopian catastrophe. When we visualize an enemy we become vitally engaged. We may out-do, out-perform, out-think, and out-prepare them—and ourselves—for the good of the whole.