The FTC sued Hims & Hers yesterday over how customers' health details reached Meta and Snap. Two routes, both ordinary: customer lists uploaded to the ad platforms, and tracking tags reporting what visitors did on the site. The FTC says that let the company build ad audiences off conditions like erectile dysfunction, hair loss and mental health. Nothing was breached here. Marketing built a data transfer and privacy never saw it. If your ad tags aren't on your data map, you can't say what you share.