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The sequel to the Sunday Times bestseller, The Science of Storytelling

A STORY IS A DEAL: How to use the science of storytelling to lead, motivate and persuade

With studies ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten failures) A STORY IS A DEAL lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.