Ok, you can call me naive. But I really think there’s “good marketing” in being genuinely helpful. It’s called: creating impact.

Hear me out:

If I have a tool or guide that helps the community, I’m going to share it for free. If that leads to a business conversation? Great! If not? That’s okay too! Maybe that tool was exactly what they needed to get through the day.

Social media ads have normalized bypassing the "trust" stage. Everyone is so focused on the conversion that they’ve forgotten how to build a relationship.

Not everything needs to be converted 😩😩😩

But maybe I’m crazy. Who knows.