Audiences for non-profit news orgs are hard to build… some orgs are aiming to help, and this is also an issue we are thinking about at CUNY’s Newmark J-School:

“…Besides LION, INN, Lenfest and many other leading organizations offer coaching on audience growth — the Local Media Association, American Press Institute, Northwestern’s Medill Local Journalism Initiative, among others. Poynter, especially through its association with tablestakes.org, teaches audience development and reliance on specific metrics to chart progress…”