Yet doesn’t this justifiable desire to bring Jung ‘back to earth’ come at a cost? By diminishing the radical ideas of Jung’s oeuvre to balance the scales between inner and outer, does that not also eliminate the very ‘enchanting’ aspects of his theories that draw so many to Jungian psychology to begin with? By making Jung fit for purpose so that he can plausibly exist in the halls of academia or as a marketable psychotherapeutic brand, does this not also rob Jung of the very aim of his psychology? Does this not, ironically, render him a figure of ‘disenchantment’?