Talking about this is my love language, as many of you know well. Everyone here has named so many wonderful brands designing for women over 50 — and in some cases actually showing us in campaigns and on runways — but it’s still a slim list relative to our purchasing power of $15 trillion.

I think it’s a great reminder of why community and engagement with one another matters so much; even after seeing a shift in the past decade while reporting on fashion through the lens of aging, it’s clear brands will never fully find their way out of the youth obsession.

Their loss.