We’ve been busy learning new AI tools that help us design faster, but sometimes we need to take a pause and ask ourselves why we’re doing it in the first place.

• Who the user is?

• What they truly need?

• What problems we’re actually trying to solve?

And that information does not only come from AI summaries based on a lot of text (which are prone to bias).

Real understanding often comes from observing people, watching their behaviors, and sensing their emotions.