All the places where you can promote your work on Substack:

• Your profile

• Publication description (welcome page)

• Welcome mail

• About page

• Start here post

• Home page

• Navigation bar

• Subscription page

• Email headers and footers (hugely overlooked by most writers)

• Upsell automated emails (sent automatically to your most active subs)

• Retention emails (automatic renewal notification)

• Win back emails (churned subs notification)

• Inside every post - free or paid (most people overlook that)

All the places where you SHOULD NOT promote your work:

• DMs

• Notes

• People’s chat

These are for genuine connection and meaningful conversations.

That’s how I convert 10% from all subscribers I get from Notes 🙃