New writers: Don’t start with whatever feels easiest. Start with what builds the fastest trust.
Post 1: Your origin story - why this newsletter, why now, why you specifically
Post 2: Your strongest contrarian take in your niche
Post 3: A personal failure and what you learned (vulnerability builds loyalty faster than expertise)
Post 4: A data-backed breakdown of something your readers care about
Post 5: A “how I actually do X” behind-the-scenes
Post 6: The answer to the most common question you get asked
Post 7: A curated resource list (easy to write, high shareability)
Post 8: A hot take - one hill you’ll die on and why
Post 9: A reader story, case study, or interview
Post 10: Your contrarian take - what you believe about your niche that most people get wrong
Try it, see what happens.