“Most of the last 20 years of my professional life has been spent with video games. So first and foremost, for me and for this company that I've created, the Metaverse is a video game. It's an open world. Some may say, you know what, you can have a metaverse in 2D, but as far as we are concerned and given my background, I do focus on the…
While ‘metaverse’ as a theme is still in early stages of emerging from theory to practice, I’m seeing a growing number of brands who adopt virtual worlds and platforms like Roblox and Fortnite to not only engage with next-gen audience but also, and more importantly, invest in nurturing relationships with them and experimenting with what…