LinkedIn quietly replaced thousands of ranking models with one 150B-parameter LLM to decide what to show on your feed!

It's called 360Brew. And if your reach has tanked over the last six months, this is why.

Here's what changed:

➡️ OLD SYSTEM: A patchwork of models counting clicks, likes, shares. Game one metric: win the feed.

➡️ NEW SYSTEM: One LLM that reads your profile, your activity, and your post as text, then decides who sees it.

It doesn't count engagement. It reads meaning.

✅ What now drives reach:

→ Saves > likes (much stronger signal)

→ Substantive comments > emoji replies (15+ words that extend the conversation)

→ Dwell time > first-hour velocity (30+ seconds on post)

→ Your last 10 posts need to tell a coherent story

❌ What gets you suppressed:

→ Engagement pods (same 20 accounts liking everything is trivially detectable)

→ Generic "Great post!" comments (zero semantic weight)

→ Profile incoherence (headline says one thing, posts say another)

• Old tips: hooks, hashtags, pods, post at 7:47 AM.

• New tips: pick a lane, write for one reader, let 360Brew find them.