Apologies, folks, I published this one twice.

First round, I screwed up with the dissemination settings. In part, because Substack’s creator-publishing language is inaccurate horse dung, and the other part is that I’m (clearly) comprehension challenged.

Second round, I added an A/B/C headline split test to the mix. Three headlines, tested for 3 hours, to determine which one performs the best. After 3 hours, Substack automatically serves the “winner” of the test to all others.