Hello! Thanks for tuning in for the latest Spotify Newsletter.
For all the K-Pop fans out there, today is the last day to discover and embrace what your ideal fan role would be in a K-Pop group. Spotify’s in-app experience lets you discover and embrace what your ideal fan role would be in a K-Pop group and flex your results.
When you enter Spotify’s Your K-Pop Persona, you’ll be asked five questions about the way you support the genre to help determine what your role might be in a K-Pop group. Inspired by the roles usually assigned to group members, you could be a Main Visual, a Main Vocal, a Main Rapper, a Main Dancer, or a Trainee.
I have already reached out to Spotify headquarters about the possibility of a ‘Your Steely Dan Persona’ interactive experience.
★ SPOTlight★
⭐️ Spotify CEO Daniel Ek outlines 3 new 'core' opportunities for music
Analyst Rich Greenfield of Lightshed Ventures asked EK about the possible US TikTok ban and how Spotify might take advantage of the opportunity. EK declined to comment on TikTok’s troubles while still offering an expansive response.
⭐️ Why Spotify won't give up until they get “Radio” right
Every streaming platform offers AI-curated “radio,” but Spotify sometimes misses the mark. Here’s where they’re falling short and why they will keep trying.
⭐️ Spotify wants to make podcasts a marketing driver for music
Despite being the most transparent DSP on the market (at least in terms of publicising music data), Spotify does not make aggregate consumption data readily available to the public. So, when Spotify is willingly providing this type of data to a news outlet, there is likely a strategic reason for doing so.
⭐️ Budweiser is turning Spotify into beer ads - Fast Company
More than 500 songs on Spotify namecheck Budweiser in their lyrics. With a new campaign in Brazil, the King of Beers is turning these tunes into actual ads on the streaming platform.
“UninterruptAds,” made with Africa Creative Agency, use complete songs mentioning Budweiser as ads on Spotify’s ad tier, in an effort to minimize the blatant interruption of a typical ad.
⭐️ Spotify Algorithm: The Ultimate Music Discovery Machine
Personalised music recommendations can only happen because of the large amounts of user data available to Spotify. By harnessing this data, Spotify analyses patterns and creates a system where the tracks and users are interlinked.
🗣 Podcasts 🗣
▶️ Playlists ▶️
🎧 Streams 🎧
🖌 Design 🖌
💡 Tips & Tricks 💡
🤖 Spot(ai)fy 🤖
🔥 News 🔥
Why Spotify Can Grow More As Q1 Gross Profit Tops $1 Billion
Spotify's subscription rejig could be great news for budget-conscious music fans
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📧 Get in touch 📧
If you have a question, idea, request, or simply a desire to chat about Spotify, please email me at jeff.spotifynewsletter@gmail.com.