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Thanks for sharing. The don't copy Facebook tactics now think about how got their first thousand customers really resonated. I was very fortunate in my "first" career to be part of the Coaching Panel for my sport (Rowing). This brought together some of our top Olympic coaches and we regularly ran conferences and shared training programmes from our athletes with other coaches. We soon realised that if we put up the programmes our full time professional athletes were doing despite all our protests about don't cut and paste and apply without thought it would never work. So we started putting suggested programmes on the table. Tailored advice for those working with that stage of athlete. Thanks for reminding me.

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