#23 The SaaS GTM Mega Series: Best Product Always Wins
How to design a SaaS product that users can't live without
Myspace was a massive site in the US, while Orkut had unparalleled success in Brazil and India until they both lost to Facebook.
Skype was the go-to video conferencing platform and made everyone believe that lagging video calls were a norm until Zoom won over the market with its superior call quality.
Template-based website builders were trendy until Webflow revolutionized the no-code movement and became the software of choice.
For all their financial might, Google+ couldn't succeed, and Yahoo has fallen to being inconsequential.
Time and time again, better products that delight users have defeated their counterparts irrespective of financial resources, brand value, logo clients, etc.
The road to success runs red with the blood of those who couldn't prioritize user delight over everything else.
The truth is, the best product always wins.
Market may take a while to realize which one is the best.
In this chapter, I will share insights, strategies, and heuristics to build SaaS products that delight users and are the perfect vehicle for organic growth.
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- Ankur
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Until then,
Ankur
Founder, Thoughtlytics
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