By Walt Hickey To The Moon Swiss watch exports hit 23.7 billion Swiss francs in 2022, up 11.6 percent year over year and at an all-time high. Overall 15.8 million watches were exported in 2022, which is half the number exported in 2000, with the added export value coming from the fact that mechanical watch exports have tripled in that time and about 40 percent of exports were mechanicals, many of which are very high value. One big winner was the MoonSwatch, a Bioceramic Swatch that evokes the famous Omega Speedmaster watch that went to the moon with the Apollo program. When launched, outside analysts expected 500,000 sales of the MoonSwatch, which given a gross margin of about 90 percent would lead to $115 million in profit. In fact, Swatch sold over a million MoonSwatches, so they might have actually accounted for more like 20 percent of the CHF 1.2 billion operating profit.
I have to admit, I felt a tinge of sadness at the "passing" of the 747. It's been a part of aviation as long as I've been alive, and there is still a bit of a sense of romance attached to it.
Switzerland has inflated the Franc similar to the USD and EUR. (I know, I know, Paulites, if you end the Fed,the Swiss will stop printing money, too....) That the actual number of units is half what it was in 2000 should wake people up. (I don’t often wear a wristwatch; pedometer pretty often. If I wanna see what time it is, I look at the fone...)
I have to admit, I felt a tinge of sadness at the "passing" of the 747. It's been a part of aviation as long as I've been alive, and there is still a bit of a sense of romance attached to it.
Switzerland has inflated the Franc similar to the USD and EUR. (I know, I know, Paulites, if you end the Fed,the Swiss will stop printing money, too....) That the actual number of units is half what it was in 2000 should wake people up. (I don’t often wear a wristwatch; pedometer pretty often. If I wanna see what time it is, I look at the fone...)