Numlock News: June 6, 2023 • Rooibos, Durian, Noovie
www.numlock.com
By Walt Hickey Noovie National CineMedia is the company founded in 2007 by Regal, AMC and Cinemark theaters to crank out in-theater advertising — think the Noovie segment by the one and only Maria Menounos — ahead of films. That relationship became frayed following the pandemic, the subsequent Chapter 11 of Regal parent Cineworld, and a lawsuit alleging the broach of a deal with Regal over ads. This is a huge amount of money for the notoriously slim-margin theater business: Since 2007, Regal was paid
Numlock News: June 6, 2023 • Rooibos, Durian, Noovie
Numlock News: June 6, 2023 • Rooibos, Durian…
Numlock News: June 6, 2023 • Rooibos, Durian, Noovie
By Walt Hickey Noovie National CineMedia is the company founded in 2007 by Regal, AMC and Cinemark theaters to crank out in-theater advertising — think the Noovie segment by the one and only Maria Menounos — ahead of films. That relationship became frayed following the pandemic, the subsequent Chapter 11 of Regal parent Cineworld, and a lawsuit alleging the broach of a deal with Regal over ads. This is a huge amount of money for the notoriously slim-margin theater business: Since 2007, Regal was paid