I'm the same way! I'm a content strategist for my clients. I help them create a plan and execute on it. But when it comes to my own writing... it's driven mostly by what ideas I'm feeling particularly passionate about at the moment (usually inspired by podcasts I listen to on my walks or conversations with other people). So, I basically do what I don't recommend for my clients. 😅 I will say it's given me more empathy for my clients; it can be really hard to get excited about new content when you're not deep in a moment of inspiration or creativity.
I'm the same way! I'm a content strategist for my clients. I help them create a plan and execute on it. But when it comes to my own writing... it's driven mostly by what ideas I'm feeling particularly passionate about at the moment (usually inspired by podcasts I listen to on my walks or conversations with other people). So, I basically do what I don't recommend for my clients. 😅 I will say it's given me more empathy for my clients; it can be really hard to get excited about new content when you're not deep in a moment of inspiration or creativity.