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We invested in a podcast startup that would male it very easy to put local podcast content behind the paywall of local publishers. This had been successful in Norway since 2016 or so and helped publishers grow their subscriber base.

German local newspapers are still that: paperfocused. It didn’t catch on at all here.

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I really like the Economist podcasts and subscribe to their Plus service, but based on how often they entreat their listeners to sign up for it, the numbers can’t be very good!

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